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A New Religion in Mecca: Memoir of a Renegade Brewery in St. Louis | by Tom Schlafly 

In 1991, St. Louis lawyer Thomas Schlafly decided to play "David" to one of the city's biggest business "Goliaths": Anheuser-Busch. He started The Saint Louis Brewery as the city's first microbrewery in the shadow of the world's biggest beer maker, and the first brewery in the city since Prohibition. Despite legislative shenanigans that tried to limit how many barrels he could brew and resistance from local distributors, Schlafly took an abandoned warehouse in midtown St. Louis and turned it into one of the nation's most successful craft brewers. With wit and insight, Schlafly describes his company's struggles and successes, including the day he led a dog-drawn carriage to Busch Stadium with the first keg of Schlafly beer to be sold in the Anheuser-Busch-owned baseball landmark.

  • Virginia Publishing Company
  • Published October 15, 2006
  • Paperback
  • 102 pages
  • ISBN-10: 1891442422
  • ISBN-13: 978-1891442421


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